1940's marked as a beginning of a business era for the Nagpal family in the Horological Industry. Shree Virbhan Nagpal seeded a small set up in Amritsar which today fruits to a national setup of trading, manufacturing and brand business.
Second generation continued the legacy in Amritsar to build a strong good will, acquiring a larger geographic reach in the Indian Watch Trade.
1976 marked as another milestone and now the 3rd generation made the next big move and established Nagpal's Bombay which then opened gates to even International distributions of watch parts. Today, it's ranked as India's largest house with A-Z wrist watch spare parts.
Nagpal's Bombay was appointed as sole distributors for watch button cells for Swiss & Japanese Brands. Today we are one of the largest national distributors for the best brands of watch battery manufacturers from JAPAN & SWISS like Renata, Maxell, Sony & Seizaken (Seiko Group).
Marked another leap and we created our own first watch brand- D'SIGNER. D'SIGNER was created to target a niche market in the premium segment of watch MBO's & lifestyle stores making us one of the first few Indian brands to design and manufacture a watch brand of International standards. Today, D'SIGNER brand is present in more than 75 top MBOS's of the country and has successfully stood challenging the heavy inflow of International trade.
Keeping in mind brand competitveness in terms of designs and price, D'SIGNER has striven to bring you a global collection, capturing designs, colours, concepts from across the world but keeping the soul Indian.
In D'SIGNER, we use very high quality components and power our watches with movements and batteries made in Japan & Swiss. We regularly introduce specialized collection with features like ceramic, exclusive pairs, Swarovski stones, Sapphire Crystal, pearls, etc, giving the consumer a wide collection to select from and make a personal statement. D'SIGNER as a brand offers all standards of warranties & guarantees available in most of the International brands.
Achieving a successful launch in the premium category, we decided to step into the mass consumer market and planned to launch ESCORT brand. This special segment was designed to provide quality watch at the perfect affordable price range. In the beginning, Escort brought in colours and designs personifying the Indian essence with classics & gold shades.
Today, Escort has a large variety from classic, high fashion, sports, casuals, etc. in all kinds of colours and plating versions. High quality components are assembled in our in house manufacturing setup to keep a complete control on the product price and quality standards. Escort offers Pan India standard warranties and guarantees and is 100% powered by Japan Made Movements & battery.
The 4th generation walked in the family business, extending their hands. Having the edge of brand ownership & and in-house assembling, we planned to design customised range of wrist watches for the reputed groups of the country, creating an effective avenue for Designer Watches towards the institutional buying segment.
Understanding the need of the potential customer and then designing a beautiful watch for its promotion/gifting use- became our specialized service and this segment immediately took off and grew to sizable scale of business to our economy.
Today, we are the sole tie ups for all A-listed companies of most industrial segments of the country. In continuation to the promotion business, a separate venture D'SIGNER EFFECTS- a specialized OEM/ODM division was launched to design a special collection of watch for reputed brand labels for their promotional & retail ventures.
Also, in this phase we got enormous experience and exposure with distribution of International SWISS & other brands likes TISSOT, ROTARY, GIVINCHY, CHRISTIAN BERNARD, YVES BERTLEIN PARIS, etc. NAGPAL'S BOMBAY & DESIGNER WATCHES (P) LTD today is a big family built with efforts of many hands, 4 generations working through today aiming to make a National name go International very soon, making our family and country proud.
We have seen more than 7 decades of business transitions, facing immense competition with domestic & International brands, large business houses but have sailed with our true & honest approach to our loyal customers & associates. Our wish to give our consumers the best product at the right price and provide all services attached to it to our best capabilities.
We thank all our loyal customers for making us reach where we are today and always welcome all your suggestion for helping us improvise for future.